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| Written by WM Media | |
| Thursday, 08 November 2007 07:40 | |
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I've been doing some research lately on how to increase AdSense CTR. Click-Through-Rate is a very important factor, probably even more important than traffic, because what's the purpose of having high traffic with low CTR => low earnings (in the meaning of AdSense of course). Since I know for myself, I've been writing about (and doing so too, of course) blending your ads' colors to match your content, or using complement colors. But, I've made a sensational discovery few days ago. Read on! Please click "Read More" button to continue reading. So, what have I done? On one of my websites (did I tell you about it? www.rammstein-online.com) I had only one AdSense for content unit, and it was 468x60 (banner) located right beneath the header image. It was in center. It did not perform well from the beginning, but I didn't really pay AdSensing attention to that website because, even when I receive a click, it has really low payout rate. I have been searching for some ancient screenshot of the old version of ad (made to blend), but I haven't found it, so I'll have to describe it: it was orange titles, white text and URL and black background and border. Made to blend my site's colors. The CTR was waaay to low, somewhere about 0.6 %. But I didn't mind it a lot, as I said.
Then, suddenly, following my always-in-head AdSense motto, I told myself: experiment. I made a totally new Ad Block. It was also 468x60 banner, but the properties are different: it had black background, red very rounded border, red titles, orange URLs and light yellow (almost white) text! And guess what? My CTR increased for no more no less than 2 %. All of that happened two months ago, and now I have a CTR of about 2.2%. And steady. So, I've been doing a research on when does this happen, because I tried to apply the same thing here (ad-sensing.com) but my CTR fell for about 0.2-3 %. 1. Make sure your visitor doesn't know what AdSense is. Many visitors have some "adsense auto blocking" system in their brain and eyes, so they simply ignore AdSense. But make sure that your visitor doesn't know, or knows a little about AdSense. It's good on sites which are dedicated to topic like flowers, music etc. More or less, AdSense blocking users are mostly on webmasters, web design and similar sites. So, this method probably won't work if you have one of those. 2. Make sure the ads are relevant. Already discussed here. The equation is simple; when the ad looks "attractive" (ie you've placed some "interesting" colors), visitor (who, btw, doesn't know what AdSense is) will look at them, but will click on them only if they are interesting. 3. Don't "over-color" it. Experimenting with different colors is crucial here, but never place some too attractive colors. For example, I would always leave the ad background color the same as my page's background color. Don't place e.g. red-backgrounded ad on black-backgrounded page. It won't work (unless you are complementing colors). That's it, more or less. Try these methods and tell me how you did ;)
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| Last Updated ( Saturday, 24 May 2008 14:56 ) |
